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The future of alternative healthcare


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The emergence of alternative healthcare, its shift in perception, its opportunities, and the companies to watch.

On a broad scale, the complementary and alternative medicine (CAM) market comprises healthcare practices and products that are not traditionally found in conventional healthcare practices. The CAM consumer market ranges from self-administered products and activities to body-based practices and biofield therapy.

The shift towards CAM therapies is reaching unprecedented levels, while companies are also making the switch, or at the very least implementing these practices to meet the growing demand. 

In this latest Thematica Report, The Market Herald takes a deep dive into what the CAM market looks like today, challenges in the space, public companies investors should be watching out for, and what the future of the alternative healthcare sector looks like in the coming years.



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